Well, the answer is that in the week that David Bowie died only 11% of the people interviewed named that story. The next most named story was the downturn in global stock markets on 7% with the weather, Islamic State and job losses at Tata steel all on 4%.
Nearly one quarter of people (24%) could not name any news story at all. So a sobering picture for those who worry about the impact of news coverage!
24% couldn’t cite a news item? Incredible.